The briefing
What the research shops and the market published, read so you don't have to. Short, sourced, and written for people spending or earning real money in this medium.
August 3, 2026
The standards are public and the comment clocks are running. After a loud week, the quieter and more useful question is arithmetic: what a consumption-based play, and video pushing into the open feed, do to what you pay and what you charge.
July 27, 2026
In one week podcasting published a cross-platform measurement framework, shipped a new IAB technical spec, and proposed counting a listen in seconds instead of downloads. Here is what actually changes for the people buying and selling this inventory.
July 20, 2026
Podcast Movement is moving its flagship to New York and parking it next to the IAB Upfronts. Read that as the medium walking into the room where brand budgets actually get set.
July 13, 2026
Signal Hill's new benchmarks put audio and video podcast ads in a statistical dead heat, YouTube takes the UK lead, and Amazon's DSP starts buying Spotify.
July 6, 2026
The Podcast Atlas puts fresh numbers on audio's trust premium the same week revenue forecasts credit video for next year's growth. Both are true, and the smart buy holds them together.